Cultural Proximity and Mentality

We think and work “à la Western”.

As a European country located at the crossroads of trade routes from the Western Europe to Russia and further East and from the Northern Europe to Turkey and Middle East, Belarus has a culture that has absorbed traditions of different peoples inhabiting Europe. We share the same cultural and business principles with customers in the USA and Europe.

The FORBES Magazine: “In the last fifteen years Belarus has quickly grown individualistic with all the values of the western mind. The country is strongly West-oriented. An average Belarusian can laugh at the same things that American will do; their working process and the way of making business is similar to the American and European.”