The HTP resident has announced cooperation with world famous electronic music EDM-duos, The Chainsmokers. Beat Maker Go, the most popular application for creating electronic music in the world, has become the affiliate product.
In 2018 The Chainsmokers ranked second on the Forbes list as the highest paid DJs in the world, and also were included in the world's top DJs list. The collaboration with The Chainsmokers over Beat Maker Go is the first global partnership with world-class artists for Gismart, which will mark the beginning of a new marketing strategy for the company's portfolio of mobile music products. Gismart invites the audience of Beat Maker Go to play the world hits of one of the most successful modern electronic musicians. The company hopes that this partnership will inspire a large audience of users of Beat Maker Go and give them the opportunity to prove themselves musically, playing beats of their favorite songs.
A separate category is now available in the Beat Maker Go music library with a catalog of sound packs based on more than 20 hits of The Chainsmokers, such as Closer, Paris, Don't Let Me Down, Roses and many other tracks with billions of views on Youtube. In the big Beat Maker Go update the developers also present thematic rebranding and a new feature for sharing songs.
The partnership with The Chainsmokers also involves joint marketing activities - lessons and tips on creating music based on The Chainsmokers tracks, as well as contests with the opportunity to win merchandise and tickets to group concerts.
“Sony / ATV is constantly looking for companies that successfully introduce innovations in the field of music and interaction with music for promo musicians and performers to a wide audience. Collaborating with Gismart to integrate The Chainsmokers music into such a popular app as Beat Maker Go is a great example of how Sony / ATV finds and cultivates such partnerships”, comments Randy Schaefer, Vice President of Interactive Media at Sony / ATV .
The updated application is already available in the App Store and Google Play.