Since 2013 E-marketing specialists have been trained in the Engineering and Economics Department of BSUIR. On November 14, the seminar “Automation of Marketing Processes” was held at BSUIR with the support of the HTP resident LLC Artox Lab to acquaint university professors with the latest trends in this area.
The deputy head of the social media marketing department of the International digital-agency ARTOX media, Vladislav Gorh was coaching the training.
The expert provided the audience with an overview of modern advertising tools in Digital-Marketing and scenarios of their use, informed them how to use preliminary analytics and forecasting tools, how to effectively combine traffic attraction channels and by what criteria the effectiveness of a modern online advertising campaign is evaluated.
The representatives of the university rated the results of the training as very productive.
Professor Gritsay, Senior Lecturer of the Department of Economics, participant of the training: “My expectations were fully met. I received a lot of new information for me about forecasting tools and analyzing the results of advertising campaigns on the Internet, about the criteria for choosing effective digital marketing tools to solve business problems. ”
The training was held in the framework of the ongoing training activities of the High-Tech Park, aimed at improving the professional skills of teachers in specialized IT-departments and departments of Belarusian universities.
We invite teachers to participate in the following seminars and trainings.
On November 29, a seminar on “Modeling business processes with BPMN” will be held